MBP #13: John Corcoran on How Relationships Helped Him into the White House (and Beyond)
Jim Rohn once said that “You are the average of the five people you spend the most time with” and I believe it. Much of my success, both in business and in life, can be credited to the people around me. It’s a fact I try to remember every single day and one that pushes me to always be meeting new people and strengthening relationships with old friends.
So when I “met” John Corcoran within the forums of Fizzle.co and learned of all the things he was doing in relationship building, I knew I had to get him on the podcast. He owns his own boutique law firm (Corcoran Law Firm) and blogs at Smart Business Revolution where he shares his approach to networking, the subject we’ll cover in depth in today’s podcast.
What will you learn in this episode:
- The importance of relationship building in getting John a job as a writer in the Clinton White House
- John’s strategy of using guest posts on high profile sites to “introduce” himself to people he wants to meet
- What makes a good cold email
- How to get better at talking to complete strangers (such as at a conference, meetup, etc.)
- How to Work a Room by Susan RoAne – and John’s interview
- How to follow up
- Strong ties and weak ties (from Malcolm Gladwell’s The Tipping Point)
- What to do if your first follow up is ignored (or lost)
- What entrepreneurs can learn from politicians about networking (The Bill Clinton Guide to Networking)
- A fun story about how he got Rob Lowe to play him on The West Wing
Resources and links mentioned in this chat:
- Smart Business Revolution – Be sure to sign up for the newsletter, the ebook he’ll send you is absolute gold (I don’t say that lightly).
- How he increased his conversion rate by over 3,000%
- Noah Kagan / AppSumo
- Art of Manliness – Great site by Brett McKay
- Contactually (John’s review)
- Google News Alert
- How to Win Friends and Influence People by Dale Carnegie
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