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MBP #21: How Lauren Greutman Gets on TV All The Time

Lauren GreutmanFour years ago, Lauren Greutman started iamthatlady.com and has grown it to be a massively popular site through media appearances. In this episode, she gives a great collection of actionable strategies you can use to get more exposure for your blog through media.

She got her start after keynoting a seminar and then being invited to a local news station. She’s parlayed that into being a back up co-host on a local morning TV show and is a regular contributor to 9 WSYR and CNY Central. She appeared in print, online, and on the Marlo Thomas show.

Here’s one of those segments:

She knows what she’s talking about!

What will you learn in this episode:

  • The story behind iamthatlady.com
  • How she got her first “big break” and how you can too
  • How to prepare for being on air
  • How to be a good guest so you get invited back again and again
  • How to build a great Media page (steal ideas from her Media page, it’s awesome)
  • How to craft the perfect pitch and build a relationship with reporters and editors
  • How to get in touch with media in your area
  • How to follow up
  • How to sharpen your brand in the eyes of key decision makers
  • The importance of Youtube, her strategy, and how it’s helped her (a professionally edited video on garage sales vs her casual most-viewed video)
  • Her experiences with publicists, how they’re paid, how they work, and where to find one.

Resources and links mentioned in this chat:

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Jim

In 2005, I founded a personal finance blog (Bargaineering.com) that became successful enough that I quit my career as a software developer in the defense industry. It is my goal to share everything I learned so that you can do the same - build an online business that let's you pursue your passion.

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