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MBP #26: How to Raise $962,575+ on Kickstarter with Michael Mindes

Michael MindesMichael Mindes owns board game publisher Tasty Minstrel Games, publisher of hit titles such as Eminent Domain, Scoville, and Dungeon Roll. You may not have heard of some of their titles, they’re not household names like Monopoly (who actually like Monopoly?), but he’s a known quantity in the board game community.

Michael has figured out how to market his games on Kickstarter, having run eighteen campaigns and raised nearly a million dollars across nearly twenty titles. He knows the ins and outs of Kickstarter, how it’s changed over the years, and he’s been successful all the way through.

Check out this list of Kickstarter campaigns since 2013, I think these speak for themselves:

Date Title Funded $ Funded % Backers
2/2014 This Town Aint Big Enough
for the 2-4 of Us!
$30,061 601% 4687
2/2014 Scoville $106,002 265% 2,434
1/2014 Burgoo $20,505 410% 3,607
12/2013 Coin Age $65,195 1,303% 9,055
11/2013 Templar Intrigue $17,157 343% 3,301
11/2013 Dungeon Roll – Winter Promo Pack $32,283 1,076% 6,206
10/2013 Captains of Industry $49,953 166% 676
5/2013 Belfort: The Expansion Expansion $34,101 170% 977
4/2013 Eminent Domain: Escalation $103,479 413% 2,596
3/2013 Dungeon Roll $250,070 1,667% 10,877

The grand total across these and six more (including Ground Floor for over a hundred thousand dollars) is a staggering $962,575 – not including his latest campaign for Harbor.

He knows his stuff.

Here’s what you’ll learn in this episode:

  • How Michael Mindes uses Kickstarter to fund his board game company Tasty Minstrel Games
  • How and where to promote your Kickstarter campaign
  • When Kickstarter exclusives make sense (and when they don’t)
  • How to set your campaign goal and price your pledge tiers (keep it simple stupid)
  • How to use stretch goals to motivate your backers
  • The key to a kick ass Kickstarter video
  • The importance of good customer service and open communication
  • How often to update your backers
  • Why TMG still uses Kickstarter

Resources and links mentioned in this chat:

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Jim

In 2005, I founded a personal finance blog (Bargaineering.com) that became successful enough that I quit my career as a software developer in the defense industry. It is my goal to share everything I learned so that you can do the same - build an online business that let's you pursue your passion.

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