What Have I Been Up To?If you’ve been a long time reader of Microblogger, you’ve probably noticed that I haven’t produced a podcast or written a blog post (regularly) in quite some time.
Like a lot of blogs, the answer is – “other projects.”
Blogging, and any business, is a matter of opportunity cost. When I started Bargaineering, the opportunity cost was television time. Instead of watching TV at night after dinner, I’d write blog posts and network with other bloggers. For me, that’s not a difficult trade at all.
Nowadays, blogging comes at a cost to other priorities. In my case, I co-founded two new businesses with two separate but equally fantastic co-founders. The businesses are doing well, they’re challenging me in new ways that help me grow, and they’re a lot of fun.
I’m sharing this with you for two reasons:
- I’ve learned a tremendous amount. I’ve learned a lot as a result of starting these new businesses and working with other people in building these businesses. What I’ve learned I hope to share with you in the future.
- I miss writing. I did copywriting and other types of writing in support of those businesses, but I wasn’t writing blog posts. I wasn’t putting ideas on paper, as it were, and working my writing muscles in a way that kept them strong. I used to write three blog posts a day for Bargaineering and while it was great to write zero blog posts a day, I felt like I had an itch I just couldn’t scratch.
When I started Microblogger, it was to give myself a year to build up a business and investigate new technologies that became popular in the last few years. I produced a short email course, 50 Days to a Better Blog, and a podcast that made it to 36 episodes.
The mindset that Microblogger was to be a business made me evaluate Microblogger as business and as a business, it wasn’t doing well. Microblogger earned a few hundred dollars a month through hosting referrals and course sales. If Bargaineering made a few hundred dollars in the first year, I’d be ecstatic. But Bargaineering was a hobby and something I did for fun, I didn’t approach it as a business so I didn’t let the numbers tell me it wasn’t a business yet after a year. Microblogger wasn’t cutting it financially so I put it on hold while I pursued other more promising projects.
But I realized I enjoyed Microblogger because it gave me the opportunity to share ideas, have conversations, and it helped me express myself creatively. I missed all of that. It’s my way of saying I missed you.
So I’m going to rekindle Microblogger and this time I’m going to approach it like I approached Bargaineering – this is a hobby, let’s learn from each other, have fun, and I’m not going to think about whether the ROI on my time makes business sense. 🙂
What’s on tap? I’ll share the ins and outs of how I started the first of the two new ventures, $5 Meal Plan, including why I approached Erin Chase to start it, how we launched our beta, how we launched for real, and a lot of the learnings along the way. There’s a tremendous amount involved in a membership site, in billing folks on a regular basis, and I’ll share it with you.
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