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Monetization Posts

About this category:

Some people start sites to connect with fans. Others start them to make money. If you want to make money off your blog, the articles in this category will help you turn your business into a financial success.


How Free Can Turbocharge Amazon Associate Commissions

When I first started getting into affiliate marketing, there were only a few programs available and Amazon Associates was one of the kings.

To this day, Amazon remains one of the most popular programs despite various changes (1 day cookies, argh!!!) because few affiliate programs that give you access to such a wide range of products. It could monetize a personal finance blog as well as a grilling blog as well as a scotch blog (all those examples are from personal experience).

The name of the game in affiliate marketing is to have your readers click on the links, get delivered a cookie, and, hopefully, buy something on the site. If you’ve been at it for any period of time, you’ve probably developed your own ways of providing value and enticing readers to click through.

Here’s something you probably didn’t think about — offer them something free.

Give your readers free Kindle ebooks.

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Insider’s Guide to How Your Favorite Bloggers Make Money

Credit: kevin dooley

Credit: kevin dooley

Anyone can start a blog and make money.

How much you make will depend a lot on your dedication. Blogging is not a get rich quick scheme. Few people hit home runs. Far more people draw walks, hit bloop singles and stretch out doubles – but they make a nice little career out of it.

I was fortunate enough to string along a few winners to turn it into, what I consider, a home run and that’s the basis of this entire blog. I’ll tell you exactly what I did and didn’t do (just as important), along with who you should watch if you want to see the best do what they do.

Today, we’re going to look at how bloggers make money.

This post is titled “insider’s” guide and I use the term “insider” to mean as a fellow blogger. I don’t have detailed financial records and I emailed almost all of them to confirm these facts, but I don’t want to imply I have inside information about each of their businesses.

This isn’t a huge list of 253 ways bloggers make money where half of them are just there to take up bullet points. This talks about broad categories, with examples within, and the framework under which I thought about monetization. You will not, and should not, do all of these. Use these as a basis for brainstorming ways for you to try to make money. Some will work. Some won’t. They’re all worth trying!

Let’s begin.

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When Should I Start Putting Ads on My Site?

Whenever you want.

Whether you have 10 visitors a day or 100,000, there is no “right” time to put advertising on your site.

A better question is whether you should advertise in the first place and to answer that question you need to think about why you created the site in the first place. Do you want to give another company the ability to entice your visitors away?

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Pricing Online Advertising: CPM vs. CPC vs. CPA

If you want to run advertising on your site, understand these three acronyms.

  • Cost Per Mille (CPM) is when an advertiser will pay you a flat rate based on the number of thousands of times the advertisement is shown. The M stands for Mille, which is thousand in Latin, and, thankfully, doesn’t stand for million. 🙂
  • Cost Per Click (CPC) is as it sounds, you are paid per click on the advertisement.
  • Cost Per Action (CPA) is when you are paid when the user performs the action. CPC is a type of CPA, where the action is a click. Generally speaking, the action is something more than a click and can be anything from submitting your ZIP code to applying for a credit card or mortgage loan. An action can be anything trackable.

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How Do Blogs Make Money?

Credit: 401(K) 2013

Credit: 401(K) 2013

When I started blogging years ago, I never thought about making money. Back in 2005, blogs were just starting to get popular but no one thought you could make any money off them. As a result, until a small trickle of income appeared through Adsense, I never investigated how to turn it into a business. It was a hobby, I treated it like a hobby, and it wasn’t until later that it became a business.

In the years since, as people learned I worked on Bargaineering as my full-time job, they would ask me how it made money. The simple answer is always “advertising,” since it fits most people’s understanding on how offline publications made money. The reality is that it’s a little more nuanced than that.

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