Drafting Behind Giveaway Events for Maximum Social BoostEarlier, we learned that you can use giveaways and sweepstakes to juice up your social media metrics. What if you want to juice up your metrics but you don’t have the budget, or the will, to set up a giveaway? What if you don’t want to get a Rafflecopter account, email other blogs, and pay to promote it on giveaway sites?
The answer is simple – participate in giveaway and sweepstakes events.
What is a Giveaway Event?
A giveaway event is a giveaway that involves more than one site. To an outside observer, it doesn’t look any different than any other giveaway except that there are about a million different ways to enter. The host typically seeks a handful of co-hosts to help fund and promote the giveaway, usually like $5-$15 for a set number of “links.” You can also “buy” more links at around $1-2 a piece.
In return for being a co-host, you’ll be allowed to include a limited number of “links.” These links will be links to your Twitter, Facebook Fan Page, Pinterest, or something like that. In some rare cases, they will allow email integration as well though these are harder to find.
As a participant, this is an easy way to be included in a giveaway without all the world of setting one up, promoting it, and then stressing whether or not you’ll get enough entries. You simply locate the giveaway event, fill out a form, pay the host, and wait for the social media stats to come pouring in.
How to Find Giveaway Events
Search on Twitter for “giveaway event” and you will get more entries than you’ll ever need. They’re also sometimes known as “blogger opps” – which stands for blogger opportunities. Or you can go with promotion sites like Giveaway Promote and look at their listings. It will not be hard to find an event.
If you’re trying to get the most social boost, then go with the events and opps that have the biggest prizes and the fewest number of co-hosts. Some events don’t have a limit on co-hosts, you can still do those but you run the risk of just falling into the noise. Typically a limit is better than no limit.
Check the stats of the bloggers hosting the giveaway event. (yes, it’s an ugly never ending cycle!) If they don’t have a ton of followers, it might be a sign that this is their first time. If they have tens of thousands of followers and likes, then you can be assured that the host knows how the game works and will do a good job promoting this event. Since you’ll be paying the same amount, go with the seasoned veteran every time.
Should I Participate in Giveaway Events?
If you want the social boost and aren’t worried about it diluting your following, yes.
There’s almost no downside.
The only cost to you is a few dollars and the promotional posts, which you can set to nofollow and noindex if you are worried about the SEO impact (I would set it to nofollow and noindex… a lot of other co-hosts will be publishing the same duplicate content).
Should I Host a Giveaway Event?
In our giveaways post, we explained how you can target your promotions to help get the right kind of entrants. Entrants who might be interested in your site in addition to the giveaway. You can spread the giveaway love by trying to find co-hosts that are in your niche who would be willing to promote the giveaway in return for some social media boost. This might be harder to do in your niche if the other bloggers aren’t familiar with how this strategy works.
I’ve never hosted a giveaway event so I don’t know how effective it is as a strategy. However, there are a ton of these giveaway events so I’m inclined to believe they work. I’ve also seen them used as a linkbuilding strategy for some companies, since the host will require that participants post a pre-written article on their site (and that part will link to some website). I am not suggesting that this as a good way to build links to your site though (in fact, I believe it’s a terrible way).
Have you participated in a giveaway event or blogger opp before? What was your experience?
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