MBP #20: How Todd Tresidder Used Great Content to Build a Successful Financial Coaching Business
At 35, Todd Tressider sold his share of a hedge fund and decided he’d become a financial coach.
He registered a domain, FinancialMentor.com, in 1998 and has, over the last 16 years, built up a very successful practice that includes five published books.
What I love about Todd is that he’s always trying something new and innovative. Sometimes it works out (like registering FinancialMentor.com!) and sometimes they don’t (we discuss a few things that didn’t meet expectations), but that hasn’t stopped him from pushing forward.
The key is to keep learning and growing, a mantra that I fully believe in. If you’re a coach of any kind, you can learn a lot from Todd’s experiences.
What will you learn in this episode:
- How Todd become a financial coach
- Why a financial coach is different than a certified financial planner
- His novel client conversion process – an application
- How he focuses on the person, not the product
- How he got his first few clients (and how he’d do it differently today)
- He shares his blogging strategy – Blind men and an elephant
- He discusses his future strategy of taking his coaching plan and turning it into a membership program – “7 Steps to 7 Figures”
- How he uses guest blogging and calculators to gain traffic and client leads
- He discusses the five books he’s written, including why he’s publishing on Kindle
Resources and links mentioned in this chat:
- Financial Mentor
- Corey Rudl
- Todd’s Books: How Much Money Do I Need to Retire?, The 4% Rule and Safe Withdrawal Rates in Retirement, Don’t Hire a Financial Coach!, Investment Fraud: How Financial “Experts” Rip You Off and What To Do About It, Variable Annuity Pros & Cons
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