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MBP #20: How Todd Tresidder Used Great Content to Build a Successful Financial Coaching Business

Todd TressiderAt 35, Todd Tressider sold his share of a hedge fund and decided he’d become a financial coach.

He registered a domain,, in 1998 and has, over the last 16 years, built up a very successful practice that includes five published books.

What I love about Todd is that he’s always trying something new and innovative. Sometimes it works out (like registering!) and sometimes they don’t (we discuss a few things that didn’t meet expectations), but that hasn’t stopped him from pushing forward.

The key is to keep learning and growing, a mantra that I fully believe in. If you’re a coach of any kind, you can learn a lot from Todd’s experiences.

What will you learn in this episode:

  • How Todd become a financial coach
  • Why a financial coach is different than a certified financial planner
  • His novel client conversion process – an application
  • How he focuses on the person, not the product
  • How he got his first few clients (and how he’d do it differently today)
  • He shares his blogging strategy – Blind men and an elephant
  • He discusses his future strategy of taking his coaching plan and turning it into a membership program – “7 Steps to 7 Figures”
  • How he uses guest blogging and calculators to gain traffic and client leads
  • He discusses the five books he’s written, including why he’s publishing on Kindle

Resources and links mentioned in this chat:

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In 2005, I founded a personal finance blog ( that became successful enough that I quit my career as a software developer in the defense industry. It is my goal to share everything I learned so that you can do the same - build an online business that let's you pursue your passion.

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