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MBP #24 – How to Sell $1,190,560 in Ads: Ad Negotiation Strategies with Crystal Stemberger

Crystal StembergerCrystal Stemberger loves to negotiate. And she’s good at it.

So good that she negotiates with advertisers on behalf of other bloggers (to the tune of 400+ blogs) and she’s brokered $1,190,560 in sales (as of the end of May 2014).

She’s also been doing this for years so you can a little taste of how SEO link building strategies have changed over the last few years. This is a very frank discussion about sponsored posts, how to negotiate them, the risks as well as the rewards, and how the nature of the game has changed.

What will you learn in this episode:

  • How Crystal started her blog and then a full-service ad brokering business
  • How she grew the ad brokering business to representing 400 sites
  • How much she charges to be the broker
  • How she finds advertisers
  • How she negotiates with advertisers
  • How to price advertisements
  • We also discuss other services she offers, like paid commenting

Resources and links mentioned in this chat:

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In 2005, I founded a personal finance blog ( that became successful enough that I quit my career as a software developer in the defense industry. It is my goal to share everything I learned so that you can do the same - build an online business that let's you pursue your passion.

One response to “MBP #24 – How to Sell $1,190,560 in Ads: Ad Negotiation Strategies with Crystal Stemberger”

  1. Christopher says:

    Another great podcast! I get so much out of your podcasts and all your written content. I have seen a bit of success in my own websites, and I can tell you thanks enough for your help. As I start a new venture,, your posts such as how to run a giveaway has been very inspirational. Keep up the great work and keep putting out great content for us to learn by.


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