MBP #26: How to Raise $962,575+ on Kickstarter with Michael Mindes
Michael Mindes owns board game publisher Tasty Minstrel Games, publisher of hit titles such as Eminent Domain, Scoville, and Dungeon Roll. You may not have heard of some of their titles, they’re not household names like Monopoly (who actually like Monopoly?), but he’s a known quantity in the board game community.
Michael has figured out how to market his games on Kickstarter, having run eighteen campaigns and raised nearly a million dollars across nearly twenty titles. He knows the ins and outs of Kickstarter, how it’s changed over the years, and he’s been successful all the way through.
Check out this list of Kickstarter campaigns since 2013, I think these speak for themselves:
|Date||Title||Funded $||Funded %||Backers|
|2/2014||This Town Aint Big Enough
for the 2-4 of Us!
|11/2013||Dungeon Roll – Winter Promo Pack||$32,283||1,076%||6,206|
|10/2013||Captains of Industry||$49,953||166%||676|
|5/2013||Belfort: The Expansion Expansion||$34,101||170%||977|
|4/2013||Eminent Domain: Escalation||$103,479||413%||2,596|
The grand total across these and six more (including Ground Floor for over a hundred thousand dollars) is a staggering $962,575 – not including his latest campaign for Harbor.
He knows his stuff.
Here’s what you’ll learn in this episode:
- How Michael Mindes uses Kickstarter to fund his board game company Tasty Minstrel Games
- How and where to promote your Kickstarter campaign
- When Kickstarter exclusives make sense (and when they don’t)
- How to set your campaign goal and price your pledge tiers (keep it simple stupid)
- How to use stretch goals to motivate your backers
- The key to a kick ass Kickstarter video
- The importance of good customer service and open communication
- How often to update your backers
- Why TMG still uses Kickstarter
Resources and links mentioned in this chat:
- Tasty Minstrel Games
- His latest campaign for Harbor (only a short time into the campaign and already at nearly $100k)
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