Build a small business empire you can be proud of

Welcome to Microblogger! First time here?
I know there's a lot going on, click here to Get Started.

1 Comment

MBP #32: Jonathan Milligan on How to Launch, Promote & Grow Membership Sites from Scratch

Jonathan MilliganOne of the most popular ideas in all of business is known as the Lean Startup mentality. It applies to nearly everything in life, let alone business.

While we never actually say the words “lean startup” during our chat, it’s a mentality that pervades everything Jonathan Milligan has done in building multiple courses and several membership sites. His latest, Blogging Your Passion, was borne out of a group on, a site I didn’t even know about before Jonathan shared it with me, and eventually grew into a membership site with over 300 members (and growing!).

The approach he took in marketing and building the “University” is brilliant and we go into what he did and why I think it’s a brilliant approach.

It’s worth noting that while we say “building,” we only briefly touch on the technology behind the site. We discuss what he uses for video and office hours, but we don’t go into the hardcore technical aspects of setting up the site.

What will you learn in this episode:

  • His background as an educator and how that manifested itself in his online business
  • His first business in career coaching, which came out of his work in executive searching
  • Behind the scenes of his first membership site in career coaching
  • How he built Blogging Your Passion – from content creation to getting his first beta/charter members
  • How he adds value to the membership site, such as office hours, additional modules
  • How he gets members today
  • How he builds a sense of community within the membership
  • How he prices his courses and membership sites (and why higher is better)

Resources and links mentioned in this chat:

How to subscribe

There are two main ways – Stitcher and iTunes.

Download on iTunesSimply click on this link and you’ll be taken to the page where you can subscribe.

Here’s the link to the Microblogger Podcast where you can subscribe to the Microblogger podcast via Stitcher.

Finally, if you aren’t using either service and prefer RSS, here’s our RSS feed.

Quick favor…

Tell everyone you know that this is a great podcast… unless you think it sucks. Please tell me and I’ll try to make it better!

It would mean a lot to me if you could leave me a review and a rating on iTunes, it makes a big difference and helps others find the show! To leave a review, click here and thanks so so much!

Sharing is caring! Tweet about this on TwitterShare on Facebook0Share on Google+0Buffer this pageShare on LinkedIn0Share on StumbleUpon0Email this to someone
The following two tabs change content below.


In 2005, I founded a personal finance blog ( that became successful enough that I quit my career as a software developer in the defense industry. It is my goal to share everything I learned so that you can do the same - build an online business that let's you pursue your passion.

One response to “MBP #32: Jonathan Milligan on How to Launch, Promote & Grow Membership Sites from Scratch”

  1. Thanks Jim for the interview. Really enjoyed the discussion and I hope it is helpful to those who want to start a membership site.

Leave a Reply

Your email address will not be published. Required fields are marked *