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It’s not a failure, it’s a prototype.

Original: Todd Ehlers

Original: Todd Ehlers

Do you know how many successful entrepreneurs hit it big on their very first business?

Very few.

Warren Buffett, one of the most successful investors of all time, got his start in business as a paperboy who also sold a horseracing tip sheet. He would later expand is empire to include a pinball machines.

Want a more approachable example?

Matt Jabs of DIY Natural. DIY Natural, which boasts over 62,000 subscribers, is Matt’s second blog. His first, Debt Free Adventure, taught him a lot of the strategies and tactics he would go on to use to build up DIY Natural. Debt Free Adventure, while not exactly a failure, isn’t nearly as successful at DIY Natural.

Lisa and Jason Leake of is another prime example. 100 Days of Real Food was created to promote Lisa’s first blog, The Food Illusion. 100 Days did so much better that eventually they migrated all the Food Illusion content into 100 Days!

I could pull example after example, I bet you could too.

My first foray onto the internet was a site called Ease of Travel, where I curated deals of all kinds. The site floundered when a partner and I let the project fizzle out. It was a failure but the lessons I learned there helped make Bargaineering the success it ultimately became.

The lesson in all of this is that you should just start something. If it doesn’t work out, that’s OK. Don’t think of it as a failure, think of it as a prototype.

Just as you don’t hit a home run the first time you step up to the plate, you shouldn’t expect your first business venture to be a fantastic success. You need practice and the only way to practice is to go out there and take some swings.

Just remember: it’s not a failure, it’s a prototype.

What’s your prototype?

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In 2005, I founded a personal finance blog ( that became successful enough that I quit my career as a software developer in the defense industry. It is my goal to share everything I learned so that you can do the same - build an online business that let's you pursue your passion.

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